Funky Business: Talent Makes Capital Dance

BUSINESS AS USUAL? FUNK THAT ""The gospel of the new thinking is Funky Business" "- Industry Standard ""Funky Business is a better book than most novels but it is not for bedtime. It will jerk you out of your complacency and make you question your very existence. It will transform your brain." - "Customer Management ""...the duo launch into a poweful critique of new business realities. This is not what business people learned at Harvard Business School"." ""The launch of their book, Funky Business, may mark Nordstrum and Ridderstrale's promotion to the major guru league."" "Move it."In 1995, 1000 new soft drinks were launched on the Japanese market. A year later, 1% of them were still for sale. "Move it fast. "If you are driving a 1990 model car, approximately six years were spent developing it. Today, most companies do that job in two years. "Move it faster. "At Hewlett Packard, the majority revenues come from products that did not exist a year age. "Move it now. "In Tokyo, you can order a customized Toyota on Monday and be driving it on Friday. More products, more markets, more people, more competition.In a world of abundance and excess, competition is total and competition is personal. Difference rules.If you think about it, most of