Gods of Management

\"It was always a myth that there is one best way to manage,but it has been a pervasive myth and damaging one,to both individuals and organisations.The Greeks at least recognised a variety of gods,even if each had his or her favourite.We need a law of requisite variety in management as well as a theory of cultural propriety.\"The four gods of the title symbolise the very different styles of management and culture to be found in today\'s organisations.Zeus is the dynamic entrepeneur who rules over companies of the club culture,characterised by speed of decision and rapid,intuitive communication.Apollo,god of order and bureaucrasy,is the patron of the role culture,based not on personalities but on definition of the jobs to be done. Athena,goddes of craftmen,recognises only expertise as basic of powerand influence:hers is the task culture. Dionysus is the god prederred by artist and professionals within the existentialculture,people who owe little or no allegiance to a boss..