Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Nirmalya Kumar
Nirmalya Kumar
0 | harvard university press | 2004
This is a wake-up call for marketers on what CEOs want and how to deliver it. CEOs are more than...
Szállítási idő:
4-6 munkanap
589 pontot ér
0 | harvard university press | 2004
This is a wake-up call for marketers on what CEOs want and how to deliver it. CEOs are more than...
Szállítási idő:
6-8 munkanap
599 pontot ér