Package design now!

THE PROOF IS IN THE PACKAGING An encyclopedic resource on contemporary design for packaging worldwide, from Coca-Cola and Apple iPhone to De Beers diamonds. Practically everything you buy comes in some sort of package—some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible. This book reveals the hard work that goes into delivering these products with the greatest appeal possible to the consumer, featuring in-depth case studies about developments in package design, and giving readers a peek at the way packaging is produced and designed. Divided into chapters by type (beverages, electronics, food, health & beauty, homecare, luxury, pharmaceutical, and store & retail), it explores the work of top design and branding offices from all over the world. This unique volume is indispensable for design and marketing professionals, as well as anyone who wants to know more about what makes a great packaging design.